006隱形眼鏡名稱來源為超薄最大厚度僅0.06mm的鏡片，設計上將薄去除掉市面一貫的表現形式，改用一種接近日常可見的物品繪製，期盼該鏡片的舒適感能和生活場景有所呼應，可以是涼風吹過窗簾，使其飄動；也可以是走過餐桌，桌布輕微揚起，消費者可自由想像，結果無非是想給人一種輕盈柔軟的體驗。兩個橘色圓點則代表鏡片的雙分子保濕機制，也是moody字母中的兩個o代表了眼睛，是該品牌的經典常用元素，如此形成了現有的包裝。而在廣告中也同步延續了這樣的概念，將雙分子擬人化將水潤感以泳池展現，呈現出一套符合該產品定位的視覺，大眾年輕且具有生活感。
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The name of the 006 contact lens comes from the ultra-thin lens with a maximum thickness of only 0.06mm. In design, instead of the usual form of expression of thinness, it is drawn with an object which can be seen everywhere in our daily life to make the comfort of the contact lens better match the life scene. It can be echoed by a gust of cool wind fluttering the curtains. It can also be the feeling when the tablecloth is slightly raised when you walk past the dining table. Consumers could be totally free to imagine any soft and relaxing experience through the visual design. The two orange dots represent the bi-molecular moisturizing mechanism of the lens, and the two letter o in the word moody represent the eyes. They are classic and common elements of the brand, thus forming the existing packaging. Also, this concept is also continuing to be used in advertisements. With anthropomorphic bi-molecular and the swimming pool which is used to show the moisturizing feeling, the visual design not only meets the need of product positioning, but also has a full sense of youth and energy.
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Executive Director ╱ Ivory Ho
Art direction & Design ╱ Ivory Ho
Product Design ╱ Ivory Ho
Photography team
Director of Photography ╱ Frank Fan . Kai
Photography ╱ JIANG QIANG
Video team
Executive Director ╱ Ivan Hsu
Assistant Director ╱ Sunny Chen
Edit & Script ╱ Ivory Ho . Shangjie Lu
3D Artist ╱ Ray Han
Animator ╱ Shangjie Lu
Producer ╱ CHEYUAN . Sunny Chen
Makeup Artist ╱ Freya Ni
Hair Artist ╱ Ron Tian
Stylist ╱ Alice Hsu
Prop Master ╱ Alice Hsu
Client Location
Shanghai
Art direction & Design ╱ Ivory Ho
Product Design ╱ Ivory Ho
Photography team
Director of Photography ╱ Frank Fan . Kai
Photography ╱ JIANG QIANG
Video team
Executive Director ╱ Ivan Hsu
Assistant Director ╱ Sunny Chen
Edit & Script ╱ Ivory Ho . Shangjie Lu
3D Artist ╱ Ray Han
Animator ╱ Shangjie Lu
Producer ╱ CHEYUAN . Sunny Chen
Makeup Artist ╱ Freya Ni
Hair Artist ╱ Ron Tian
Stylist ╱ Alice Hsu
Prop Master ╱ Alice Hsu
Client Location
Shanghai
